CSO Insights has published their 2010 Lead Generation Optimization Survey Results.
And it includes some useful stats including:

And finally the top three program tactics as judged by quantity/quality of leads were:

  • e-mail marketing
  • tradeshows
  • web site registration/opt-in

But they share lots of other useful benchmarks in this free Marketo sponsored presentation:

One Comment

  1. I relatively agree that these strategies could affect your b2b lead generation campaign quite heavily. B2b lead generation isn’t an easy or short process but you choose best practices sensibly, so it could save your lots of times.
    it lead generation

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