We’re always iterating on our processes and templates to make execution better. Here’s a peek into some new process steps and a new template we’ve recently implemented when planning B2B lead generation website projects for our clients. This week, on two concurrent website projects, we first developed navigation wireframes based on a customer need-focused content strategy. … read more »
As you start to build out a B2B blogging strategy for your company, here are some criteria to consider, ensuring your blog is adding value to your overall marketing strategy. 1. Define your blog’s objective Is it mostly about generating traffic to your blog? Is it about filtering those leads and driving qualified traffic … read more »
Marketing automation software is becoming increasingly popular with B2B companies of all sizes. While currently 53% of Fortune 500 companies are using it, interest is also growing among small and medium-sized companies with 91% of buyers considering a marketing automation solution for the first time. Despite the increasingly widespread use of marketing automation, many companies … read more »
Visitors go to your B2B website because they believe you have information relevant to what they’re looking for, so it’s important to meet their needs and not lose their interest. To help, we’ve created this short presentation outlining the characteristics of an effective B2B website. Characteristics of an effective B2B website from Brainrider Knowledge Marketing Group … read more »
Outsourcing your marketing can be a strategic and tactical decision for B2B marketers. This practical guide looks at 5 factors to consider.