value prop snip

What value do you create that drives customers to choose you over your competitors? Who is your ideal customer? What problems do you solve for them? And how do you do it?

In this value proposition template, we’ve created a simple 4-part equation to help B2B companies discuss and articulate their value proposition in customer language.

Next Steps:

  1. Get help on prioritizing your ideal customer target with our Ideal Customer Profile Template.
  2. Looking for a framework to prioritize your marketing objectives? Check out our Marketing Objectives Template.


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