Better Business Results
with Measurable B2B Campaign Planning

If a business’s objective is to grow and generate revenue, why are so many marketing teams still focused on lead acquisition?

Far too many marketers are still measuring against the wrong metrics and end up valuing lead volume over lead quality and conversion. A B2B pipeline marketing solution shifts the focus from lead generation to full-funnel optimization. By aligning sales and marketing objectives with business objectives, Brainrider helps create effective marketing campaigns that deliver against the ultimate goal—revenue generation.

Start a Pipeline Assessment

How You Benefit

  • Measure and demonstrate marketing-sourced and influenced pipeline revenue
  • Optimize team and budget effectiveness by aligning activities to pipeline objectives
  • Develop better reporting metrics for efficient decision making and B2B campaign improvement
  • Gain marketing support from a group of experienced pipeline marketers

What We Do

  • Activities assessment and planning
  • Technology optimization services
  • Lead management
  • Segmented email nurturing
  • PPC
  • Demand generation campaigns
  • Event marketing support
  • Social media execution
  • Full-funnel & graphic content creation
  • Webinar development and marketing
  • Creative design services
  • Comprehensive reporting & ongoing improvement recommendations

Brainrider Services

Shift to a Pipeline Approach

If you’re looking to build and execute a marketing plan that aligns activities to pipeline metrics, we can help. Brainrider starts by assessing your business and marketing activities and will work with you to create a plan focused on improving insight and driving business metrics.

Optimize a B2B Pipeline

Our pipeline optimization services are designed to diagnose gaps in your marketing mix and create more opportunities for your customers to demonstrate purchase intent. We will set you up to be able to effectively measure marketing generated revenue, marketing influenced revenue and campaign ROI. We’ll also help you plan, run, create and test better campaigns to hit your marketing goals.

Pipeline HealthCheck

Designed to examine integrated Pardot and Salesforce implementations, the HealthCheck provides an action plan to reduce friction, address technical issues and improve sales and marketing initiatives. This service includes:

  • Website analytics review
  • Pardot technical audit
  • Pardot practices and process audit
  • Salesforce practices and process audit
  • Salesforce sales and marketing results review

 

Learn more about  B2B pipeline marketing. Listen to this webinar.