How Do You Move From Activity-Based Marketing to B2B Pipeline Marketing?

You know that your B2B marketing team needs to be directly connected to sales and revenue to be effective. You know that a tactical, activity-based approach to marketing isn’t cutting it.


You get it. It’s time to adopt a B2B pipeline marketing strategy. But where do you start?

Get a B2B Pipeline Assessment

Prioritize the Right KPIs




Hands shaking


Every campaign, every call to action, every content asset should impact a key pipeline metric. If it doesn’t, you’re missing opportunities to drive more revenue and get more from your marketing budget — and you’re not alone.

Most leading businesses are using marketing automation tools, CRM platforms and other insightful technologies, but they’re not  connected properly. These powerful tools are ineffective without strategic integration and the adoption of a full-funnel campaign and reporting strategy.

If you’re not meeting your lead conversion objectives and not attributing marketing budgetary spend to revenue generation, we can help.

The Brainrider Approach to B2B Pipeline Marketing

B2B pipeline marketing isn’t just about acquiring leads, nurturing them through the funnel stages and qualifying them. It’s about adopting a strategy that plans, budgets and executes all marketing activities based on buyer-journey stages and measuring success by both funnel metric and by marketing sourced and generated revenue.

Pipeline marketing isn’t about choosing specific tactics, but about using the right tools and metrics to plan, measure and report on success.

Partnering With Your Team

Brainrider works with your business to:

  • Identify which part of your funnel requires the most resource allocation.
  • Define the marketing objectives that will influence most revenue.
  • Create a tactical execution plan to deliver against these needs.
  • Build it, Run it:
    • Web Development or Optimization:
      Increase site engagement & convert more traffic to leads
    • Technology Integration:
      Gain insight through better adoption and integration of marketing technologies
    • Campaign planning & development:
      Attract, nurture, and identify sales-ready leads with targeted campaigns.
    • Multimedia Content Development:
      Improve the customer journey with customer-centric, full funnel content.
  • Test it, Improve it: Get insight and make improvements with easy to understand metrics and dashboards.
  • Get Started

    You are ready to start focusing on improving your customers’ buyer-journey by adopting a pipeline marketing strategy that connects lead-generation to revenue attribution. You came to the right place. Brainrider can help.

    Ready to Learn More About B2B Pipeline Marketing?