Technology That Delivers Conversion & Campaign Clarity

Efficient use of marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Are you seeing those kind of benefits?

If you’re not, you’re not alone. Many leading B2B companies struggle with the set-up and optimization of their marketing automation platform and with integrating it with their CRM and technology suite. Whether it’s problems with data hygiene, poor reporting or ineffective team training and execution – Brainrider can help.

Start a B2B Pipeline Assessment

How You Benefit:

As a Salesforce and Pardot Select Partner, Brainrider has the expertise and experience to help you integrate and improve the efficiency or your marketing technology tools. We’ll help you set up inbound marketing programs to attract leads, trigger nurture programs, and notify the right sales rep at the right time. All fully tracked and monitored.

  • Attribute marketing tactics to pipeline revenue generation
  • Develop and run more efficient demand-generation campaigns
  • Learn more about buyer activity and purchase-intent signals with better technology integration
  • Understand how marketing tactics drive revenue attribution

Creating a marketing automation strategy for Salesforce Pardot

How It Works:

Whether you’re looking to implement your first marketing automation tool, migrating data from one platform to another, or want help improving your marketing automation and CRM effectiveness, the Brainrider team has the expertise and experience to help. We’ll work with your team to help you unleash the power of a fully-automated digital marketing solution.

What We Do

  • Comprehensive analysis & implementation planning
  • Technology audit & recommendations
  • Lead qualification & service level agreement (SLA) process development
  • Custom scoring and grading
  • Custom landing pages
  • Custom form development and web integration
  • Email template development
  • Drip campaign development
  • Data hygiene improvement
  • System integration support
  • Campaign, pipeline and revenue strategy & reporting
  • Reporting and dashboard development
  • Ongoing campaign management
  • Pardot and Salesforce Training
  • Salesforce Admin Support

Brainrider Services

Marketing Automation Implementation

Need to implement a marketing automation platform and integrate it with your CRM? A Brainrider implementation expert can guide you through each step of the process. Our turnkey solution sets you up for everything, from lead acquisition to sales-ready qualification and sales team notifications. As Salesforce.com Certified Pardot Consultant and implementation partner, Brainrider has the people and expertise to get you trained and Pardot-ready. We’ve got you covered.

Marketing Technology Audit & Optimization

Brainrider will review and inventory your existing tools (marketing automation, CRM, CMS, etc) and campaigns and assess performance against lead-generation and pipeline performance metrics. We’ll help you identify what’s working and pinpoint areas to drive the biggest impact.

Marketing Automation Migration Services

If you’re not getting enough value out of your current marketing automation platform, or need help understanding it’s setup prior to migration, we have the experts to help. We’ll audit and organize your current assets and help migrate your data to the new platform. Your dedicated consultant will get you up and running quickly and can provide required training to set you up for future success.

Custom Training

Virtual or in-person training, our Salesforce.com Certified Pardot Consultant will lead your team in a hands-on training session and provide real client examples. Our training programs reviews a variety of best practice theories, demos and trainee activities. Each trainee will walk away with tactical experience, best practice frameworks, recommended resources for continued learning, and a copy of the training materials and exercises.

Custom Consulting

Brainrider can help your team improve your technology stack to identify revenue attribution and drive better results.
If you need to fully integrate and attribute your marketing automation campaigns with best-in-class reporting set-up, Brainrider can help establish a robust lead qualification process with your sales team and integrate Salesforce Engage and Salesforce Sales Cloud for optimal pipeline velocity.

Reporting & Dashboard Strategy and Execution

Need to implement a marketing automation platform and integrate it with your CRM? A Brainrider implementation expert can guide you through each step of the process. Our turnkey solution sets you up for everything, from lead acquisition to sales-ready qualification and sales team notifications. As Salesforce.com Certified Pardot Consultant and implementation partner, Brainrider has the people and expertise to get you trained and Pardot-ready. We’ve got you covered.