You’ve taken a pipeline-centric approach to your B2B pipeline management efforts and have invested in the right technology; you’re driving more traffic and leads, and many become MQLs. But are they the right leads? Sales isn’t doing much with them, and you’re still not hitting your lead and revenue generation objectives.
You need more effective marketing programs attracting the right traffic and delivering more qualified leads to sales.
Our pipeline optimization services are designed to diagnose gaps in your marketing mix and create more opportunities for your customers to demonstrate purchase intent. We’ll set you up to effectively measure marketing-generated revenue, marketing-influenced revenue and campaign ROI. We’ll also help you plan, run, create and test better campaigns to hit your marketing goals.